Goal

2013 launch of Pfizer’s blockbuster pneumococcal pneumonia vaccine, PREVNAR 13 started with a simple detail aid guiding physician conversations with patients.

Issue

• Not covered by insurance

• Most adults did not feel it was a necessary vaccine

Results

• MD’s readily and rapidly adopted PREVNAR 13

• Consumers spent out of pocket

• The rest is history! Prevnar 13 is one of the bigger success stories on the vaccine front