I’ve worked for tier one, premier Madison Ave award winning agencies on brands such as Pfizer, Sanofi, GSK, Genentech, Merck, BD and more. From Palo Alto to NYC, I’ve designed and created multiple digital platforms for pharmaceutical, health-education, wellness apps, CETs, and websites, etc., across several leading global brands, including the number one blockbuster biologic in the RA space with 9 indications. Plenty of HTP and DTC experience in digital, multimedia and print.

Lastly, I rebranded the Foot and Ankle division of The New York Hospital for Special Surgery and several other health/medical institutions.

Relevant Background

• Prior to working as a copywriter, I was a pediatric oncology nurse, NICU nurse and an ICU Nurse at New York Presbyterian.

• Additionally, I worked as a medical practice consultant, helping Manhattan based physicians restructure their practices to improve income-to-overhead ratio and to better compete with changes imposed by managed care.

• I have a sub-specialty in Functional Medicine content development, strategy, and curriculum development. This data-driven, dynamic approach to health deviates from templatized conventions, treating the individual (not the cohort) producing impressive 180 degree turns toward health for those on the autoimmune spectrum.

• I am passionate about cardiovascular health, longevity medicine, physical conditioning and exercise and am a certified heart rate variability (HRV) conditioning coach — a recovery-based approach to improving HRV.

• Not to be overlooked, 10 years of Improv comedy in NYC makes me a very out of the box thinker and generator of creative ideas, and a strong, fun presenter during pitches.

• I was the on-camera principal in the first national on-camera pharma ads — two 60-second spots for SELDANE which ran for 3 years. On-camera for J&J’s “Dare to Care” Nursing Campaign.