I’ve worked at premier Madison Ave award winning agencies on brands such as Pfizer, AbbVie, Sanofi, GSK, Genentech, Merck, BD and more. From Palo Alto to NYC, I’ve written extensively for HCP’s and DTC about multiple pharmaceuticals, developed the content strategy, and designed the user interface for multiple digital platforms and CETs used by reps to detail MDs and providers. Additionally, I designed, developed the U/I and wrote educational material for MD patient portals. Have created content strategy for several leading global brands, including the number one blockbuster biologic with 9 indications in the RA space. Plenty of HCP and DTC experience in digital, multimedia and print.

Content strategist and writer for a progressive AI health portal used by NASA in the international space station.

Extensive background and familiarity with MD private practice needs and business development; I’ve helped physicians upgrade and restructure their business models to stay afloat amidst an evolving medical ecosystem. I rebranded the Foot and Ankle division of The New York Hospital for Special Surgery and several other health/medical institutions.

Relevant Background

• Prior to working as a copywriter, I was a pediatric oncology nurse, NICU nurse and an ICU Nurse at New York Presbyterian.

• Additionally, I worked as a medical practice consultant, helping Manhattan based physicians restructure their practices to improve income-to-overhead ratio and to better compete with changes imposed by managed care.

• I have a sub-specialty in Functional Medicine content development, strategy, and curriculum development. This data-driven, dynamic approach to health deviates from templatized conventions, treating the individual (not the cohort) producing impressive 180 degree turns toward health for those on the autoimmune spectrum.

• I am passionate about and deeply versed in cardiovascular health, longevity medicine, physical conditioning and exercise; I am a certified heart rate variability (HRV) conditioning coach — a recovery-based approach to improving HRV.

• Not to be overlooked, I am a Moth Main Stage storyteller, with a 10 year background of Improv comedy in NYC both of which make me a very out-of-the-box thinker and generator of creative ideas, and strong presenter for pitches.

• I was the on-camera principal in the first national on-camera pharma ads — two 60-second spots for SELDANE which ran for 3 years. On-camera for J&J’s “Dare to Care” Nursing Campaign.