Goal

Introduce this Australia based self-genetic testing system in a competitive USA market to both: providers and consumers.

Issue

New genetic self-testing kit in a competitive market.

Tactic

Physician portal for MDs to use to detail patients about affordable Genetic testing.

Results

• Was well received by prescribers

• Sales increased - patients adopted this offering for genetic testing

• GENETECH was acquired, is now Rhythm BioScience